How to Start a Soft Play Rental Business (And Sell More Fence Panels)

Looking to break into the booming toddler party rental market? Soft play rentals offer high returns, low startup costs, and repeat customer potential. Whether you're starting a side hustle or building a full-time company, this guide will help you launch your soft play rental business—with tips to boost revenue by selling soft play fence panels.

What is a Soft Play Rental Business?

Soft play rental companies deliver toddler-safe foam play equipment—like padded blocks, ride-on toys, ball pits, and plastic fence panels—to homes or event spaces. These setups are designed for ages 6 months to 5 years, with an emphasis on safety and style.

Why It Works

• On-trend: Pastel play zones are Instagram favorites.
• Recurring revenue: Parents rebook for birthdays and events.
• Low startup cost: Launch with under $3K in inventory.
• Scalable: Add new setups as bookings grow.
• High-margin upsells: Sell your fence panels for home use after events.

Step-by-Step Launch Plan

1. Research the Market

Search local listings and use tools like Ahrefs or Google Trends to explore terms like “soft play rental near me,” “baby party setup,” and “buy soft play fence.” Analyze competitors’ pricing, delivery range, and visual branding.

2. Get Your Gear

Your starter kit should include:

• Foam play blocks (10–20 pastel cubes)
• Fence panels – ASTM-tested, burr-free
• Ride-on toys like soft bulls or hoppers
• Ball pits and foam mats

Visit SoftPlayStore.com for CPC-certified, lab-tested gear built for toddler rentals.

3. Offer Rental Packages

• Mini Set – $250: Ball pit, 4 panels, 10 blocks
• Party Set – $400: 6 fence panels, hoppers, backdrop
• Premium – $550+: Full enclosure, slide, balloon arch

4. Handle Logistics

• Store gear in labeled bins for easy transport
• Clean with baby-safe disinfectant wipes
• Use waiver forms and basic event insurance

5. Build a Visual Brand

• Use soft pastels and playful fonts
• Post behind-the-scenes on Instagram Reels
• List “soft play fence rental” as a keyword on your homepage

6. Upsell Panels After Events

Many parents want to recreate your setup at home. After events, send follow-up emails offering Okie Soft Play fence panels at a discount.

Final Thoughts

Soft play rentals are one of the fastest-growing niches in party planning. Whether you're starting small or building a fleet, make sure to offer what every parent loves: safe, adorable, and buyable fence panels.

Contact us here to get started with your kit or to learn more about becoming a fence panel reseller.